Bring Life to Your First Party Data!
Use the Living Insights portal to enhance your audience, customer and market research data with needs based segments and consumer attributes based on market research surveys and Government microdata with the highest levels of cyber security and privacy protection. The enhancement data will enable you to unlock powerful insights about who your customers are, how they think and why they act in the way they do.
The portal processes both small and large-scale databases using multiple input formats through a choice of secure channels to bring rich new dimensions to your database analytics applications like customer profiling, behavioural attribution, database segmentation and audience selection.
Use the rich new dimensions on your audience, customer and market research databases to drive deeper insights in terms of underlying needs, households wallet size, health and wellbeing, media consumption, attitudes, interests and intent, using your machine learning and visualization tools.
Create more engaging communications, better propositions, more tightly targeted audiences and develop a deeper understanding of customer motivations by direct analysis of your enhanced first party data.
Data Enhancement at a Geographic Level That Suits You
Our unique Geograph concords different geographic levels into a single consistent framework for use in the Living Insights Portal.
Multiple Input Formats to Compliment Your
Choose how you want to send your data for enhancement.
SFTP: Automatically upload large batch files through the SFTP interface and collect the enhanced data from your outbox.
Web Interface: Manually upload files through the Web Interface and download the enhanced data to your desktop.
API: Use our secure API to enrich your data in real time.
Privacy Safe Data Enhancement
We understand the stringent requirements for anonymity and privacy of unit record data and have taken strong measures to ensure that the Living Insights Portal adheres to the highest standards.
- We limit the amount of information that is submitted to the portal to an anonymized record id, a geographical indicator from our Geograph, age band and gender. Nothing more can be received.
- Our application strips any address, locality and age information from the uploaded file at the earliest possible point in the process as an added security measure.
- All intermediate files are securely deleted as part of the data enrichment process and clients can delete their enhanced files on collection. Regardless, after 14 days, all client data files are deleted by the portal. All we keep is a summary record of the transaction for audit purposes.
- Our tagging process is fully parametric and does not utilize any one-to-one matching.
- Portal services are provided in compliance with the Australian privacy principles and the Australian Privacy Act 1988 (cth), as amended.