Enhance customer and audience databases with sociodemographic segments and rich human insights for a deeper understanding of who your customers are, how they think and why they act the way they do.
The Living Insights portal enhances customer and audience databases by appending hundreds of profiling variables—covering sociodemographic segments and human insights such as motivations, values, consumer demographics, financial behaviours, sustainability attitudes, lifestyles, buying intentions, and media consumption.
These appended variables improve database profiling and analytics, enabling enhanced behavioural attribution and segmentation. The portal handles both small and large datasets in multiple formats through secure channels, readily integrating new dimensions of insight into your Analytics Server, Data Warehouse, or Marketing Cloud.
With these rich new dimensions, you can unlock deeper insights using machine learning, AI, and visualisation tools. Gain a deeper understanding of customer motivations to craft more engaging communications, build stronger value propositions, and target audiences with greater precision.
Data Enhancement at the Best Geographic Level For You
Our unique Geograph concords different geographic levels into a single consistent framework for use in the Living Insights Portal.
Multiple Interfaces to Compliment Your
Organisational Needs
Choose how you want to send your data to the portal for enhancement.
SFTP: Automatically upload large batch files through the SFTP interface and collect the enhanced data from your outbox.
Web Interface: Manually upload files through the Web Interface and download the appended data to your desktop.
API: Use our secure API to enhance your data in real time.
Privacy Safe Data Enhancement
Living Insights has been built on the principle of risk minimisation and adheres to the highest standards of anonymity, privacy and cyber security.
- Uploaded data is strictly limited to the absolute minimum required for data appending. No additional information is accepted on uploaded files.
- Living Insights strips fine-grained location information from uploaded data at the earliest possible point in the process, so there is no PII on appended databases.
- Uploaded and intermediate files are securely deleted at the earliest possible stage in the process. For database profiling reports, all data has been securely deleted by the time the report is available.
- After 14 days, appended files are automatically deleted from the portal. Only a summary record of transactions is kept for audit purposes. Users can delete their appended databases at any time before the 14 days.
- The process is fully parametric and based on Census, population updates, Government microdata, anonymised market research surveys as well as geographic information from public and commercial sources.
- Services on the Living Insights Portal are conducted in compliance with the Australian privacy principles and the Australian Privacy Act 1988 (cth), as amended.