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from Enriched Synthetic Populations
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RDA builds a range of consumer data used in applications like audience targeting, strategic planning, understanding consumer behaviour, regional profiling and data enhancement. The data is built by combining market research and government microdata with RDA's synthetic populations. Our consumer data is available through RDA’s geoTribes Explorer Solution and Living Insights portals, as well as through media affiliates and as licensed databases.
Person and Household Demographics
Person and Household Demographics data provides a comprehensive set of indicators for the population, such as Income, Family Structure, Ancestry, Country of Birth, Employment and Education. Constructed using RDA’s proprietary synthetic population and updated using population growth and migration statistics, this data can be used for a wide variety of targeting and planning applications like Media Targeting, Demand Estimation and Data Enhancement.
Nielsen GeoCMV Media, Attitude and Behaviour
Jointly developed with Nielsen Media and tapping into the breadth and comprehensiveness of the Consumer Media View (CMV) Survey, GeoCMV data consists of Media Consumption, Consumer Behaviour, Attitudes, Lifestyle Choices, Brand Perception/Affiliation and Shopping Habits. Constructed using RDA’s proprietary data fusion methodology, GeoCMV enables creation of highly specific audience segments for nuanced targeting as well as effective campaign development and execution for Media Owners, Advertisers and Agencies. The data is available for use across a broad range of industries and media channels including OOH, Letterbox, Print, Display and OTT.
geoTribes Health and Wellbeing
Health and Wellbeing data provides estimates of key health indicators for the population, such as Health Status, Risk Factors, Health Actions, Health Checks, Medications and Supplements, Medical Conditions, and Health Services. Constructed using RDA’s proprietary projection methodology and the Australian Bureau of Statistics’ National Health Survey, Health and Wellness data can be used for a wide variety of targeting and planning applications like Media Targeting, Demand Estimation and Sales Territory Planning.
geoTribes Household Demand
Household Demand data provides estimates of expenditure for an extensive range of categories. Constructed using RDA’s unique projection methodology and the Australian Bureau of Statistics’ Household Expenditure Survey, Household Demand data can be used for targeting and planning activities like Regional Profiling, Household Wallet Size and Composition and Demand Hotspots Identification.
Economics data provides estimates of household Assets, Income, Liabilities and other Financial Indicators, giving an extensive snapshot of the overall financial health of households. Constructed using RDA’s proprietary methodology and the Australian Bureau of Statistics’ Household Expenditure Survey/Survey of Income and Housing, Household Economics data can be used for targeting and planning activities like Regional Profiling, Household Spend Capacity Scoring and Financial Sensitivity Analysis.