About Us
Market intelligence tools that bring Human Insights into enterprise data, analytics and AI.
Market intelligence tools that bring Human Insights into enterprise data, analytics and AI.
We are a Sydney-based team of data scientists and developers building market intelligence tools for segmentation, data enrichment and location intelligence for enterprise clients and their agencies. We bring Human Insights into enterprise data, analytics and AI. That real-world context grounds those models in how people actually think and behave, supporting more informed, evidence-based decisions in a dynamic and fast-changing world.
With more than 30 years of industry experience, we have developed a range of turn-key, user-friendly tools built on robust Human Insights Data and cloud services. Our operations extend across Australia, Canada, Great Britain, New Zealand and the United States.
Our Human Insights Data is built from rigorous, anonymised market research surveys and government microdata, combined with advanced synthetic population models. This non-PII process yields high-resolution, accurate measures of motivations, values, media, lifestyles and detailed demographics, providing privacy-safe context for profiling, analytics and AI.
These insights also provide rich profiling for our geoTribes and geoSmart consumer segmentation schemes.
Built from sources of known provenance that contain no data sourced from identifiable individuals, the measures describe groups of people, and can be explained through shared geography, demographics, household economics and lifecycle.
Our synthetic population models combine anonymised survey responses, census data and population growth trends to represent the national population, with measures modelled across millions of synthetic cohorts rather than identifiable individuals. Pioneered in the early 1990s from publicly available sources and academic literature, the process has been continuously refined to deliver high-quality, unique data.
Clients access our Human Insights Data and segmentation schemes through the geoTribes-branded cloud services. Shaped by extensive client feedback and specialist technical expertise, each tool brings Human Insights into enterprise data, analytics and AI workflows.
Simulate buyer decisions in your LLM. An MCP connection that brings synthetic personas, anchored in real-world geoTribes segments, to ideation and pre-market validation.
Append geoTribes segments and Human Insights variables to survey and customer data on a pay-per-use basis, with AI-ready segment data included.
Add Human Insights to enterprise customer and audience databases at scale, through Web, SFTP and API interfaces.
Plan like an expert with sophisticated location intelligence for market analysis, trade-area profiling and audience targeting, through an intuitive interface.
Our data is also available through trusted distribution partners.
Our team's expertise spans quantitative research, data science and secure cloud engineering, applied end-to-end to market intelligence problems.
We continue to invest in expanding our Human Insights Data and geoTribes Cloud Services, broadening our product and service offering to deliver greater value, including richer context for modern analytics and AI workflows.
We recognise that our clients entrust us with sensitive data assets, and are committed to the highest standard of security and data protection across our geoTribes services.
We have received our SOC 2 ® Type 1 report on controls relevant to security, availability and data protection for our cloud services, a significant milestone in our ongoing journey toward cyber security best practice.
The report gives our clients assurance that our controls are appropriately documented and designed in accordance with industry standards.
Discover how a modular geoTribes solution can extend your team's market intelligence capabilities, with minimal investment and lead time.