The geoTribes Platform provides a unique pathway for building deeper customer understanding and more nuanced communications through three secure cloud services.
Quick Append gives valuable customer insights in minutes through its self-service, pay-as-you-go database profiling, data enhancement sandbox and target area list creation.
Living Insights enhances first-party audience, customer and market research data by appending psychological, value and behavioural dimensions to support applications like; customer profiling, behavioural attribution, database segmentation and audience selection.
The Explorer provides easily-used solutions for; retail network planning, OOH campaign targeting, regional profiling and performance benchmarking.
Our cloud services are powered by a vast repository of Segmentation and Consumer Data that's held at a very granular level. This Customer Data Stack is entirely parametric and built through a unique fusion process that combines rich content from market research surveys and Government microdata with our multi-country synthetic population files.
We also provide bespoke data solutions and digital audiences based on the Consumer Data Stack and activate clients’ strategic market research findings in; digital media, customer database and geospatial channels through the geoTribes Platform.
Our synthetic populations are built synthetically from the ground up using census, market research and Government microdata. As they have never actually lived for our synthetic people, privacy is not an issue!
Simply enter a suburb or address and you can see for yourself in real-time the power of this uniquely rich and totally privacy-safe data enhancement service.
AUS
USA
GBR
CAN
NZLThe demo retrieves data from the geoTribes Living Insights API just as you would if you were using the service on your first-party data. You can build profiles for demographics, household spend & finances, health & wellbeing as well as selected Nielsen CMV psychology and media usage measures.
For the other countries, you can see geoTribes Segment information for any address and age and soon rich enhancement content will be available for all 5 countries.
