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The Platform

Living Insights, Quick Append and Explorer are three unique cloud services that provide deep insights from market research surveys and government microdata from our Consumer Data Stack; on-demand when you need it and actionable where you need it, for data enhancement, audience targeting and market planning.

Consumer Data Stack

The foundation of the geoTribes Platform is our Consumer Data Stack. This is a vast data repository of synthetic population data that is based on projected Census information and enriched with market research surveys and Government microdata using a multi-layered proprietary process. All data in the stack is...

Privacy-Safe: As it is built by combining synthetic and anonymised sources, our data is fully privacy-safe and can be used with absolute confidence.

High Resolution: Our data goes beyond regular postal and census geographies by combining these with fine-grained age and gender to offer millions of match levels.

Comprehensive: The stack contains over 900 variables encompassing segmentation schemes, demographics, household demand, finance & economics, health & wellbeing, sustainability measures, attitudes, lifestyles, buying intentions and motivations.

Proven: Data in the stack is based on rigorously prepared government microdata as well as RDA’s own proprietary primary research, all prepared using methodologies that have been proven through many years of exacting industry experience.

Advanced: The multi-layered proprietary process incorporates multiple machine learning processes to create a truly unique data set.

Want to See the Data in Action?

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Discover how our Consumer Data Stack varies across age and gender for any address in Australia, and in the USA.

Simply click the GO TO THE LIVE DATA DEMO button above, enter a suburb or address and you can see for yourself in real-time the power of this uniquely rich and totally privacy-safe data enhancement service.

The demo retrieves data from the geoTribes Living Insights API just as you would if you were using the service on your first-party data. In Australia and the USA, you can build rich profiles, including demographics, household spend & finances, health & wellbeing as well as attitudes, lifestyles and motivations.

For NZL, GBR and CAN you can see geoTribes Segment information for any address and age.

Note: The profiling information in the geoTribes Living Insights API is based on aggregated market research and Government microdata and contains no personal information whatsoever.
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