Much More Than Geodemographics
The Synthetic Population Models that our consumer data is built on accurately represent each country’s household and person population with many millions of georeferenced, individual synthetic records with deep demographic profiling. They are further enriched with data from government microdata and market research surveys.
Fine Grained Data
Small cohorts and steep data gradients give substantially more accurate data estimates than geodemographics.
Built from synthetic, anonymised sources so can be used without the risk of infringing anyone’s privacy.
High Resolution Matching
Combines detailed postal and census geographies with age and gender to match at millions of levels with much higher resolution.