↳ 01/
Personas that work everywhere.
Fifteen person-level segments, defined by lifecycle stage and socioeconomic status, with Human Insights Data, that give research, customer analytics, media and AI one shared view of the consumer.
↳ 02/
Simulate buyer decisions in your LLM.
An MCP connection that brings synthetic personas to your LLM, anchored in real-world geoTribes segments and grounded in human insights and first-party behavioural data.
↳ 03/
Self-serve data enrichment.
Extends the scope of research and AI analytics with geoTribes & geoSmart Segments and Human Insights Data, appended directly to your survey and customer files or summarised in Database Profiling reports.
↳ 04/
Enterprise data enrichment.
Add Human Insights to enterprise data: append geoTribes & geoSmart Segments and rich profiling dimensions to customer and audience databases, in batch via Web and SFTP, or in real time via API.
↳ 05/
Expert Location Intelligence.
Plan like an expert: quantify market opportunities and create compelling narratives with confidence using advanced geo-analytics, inbuilt geoTribes & geoSmart Segments and powerful data capabilities.