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↳ 01/

geoTribes Segments

Personas that work everywhere.

Fifteen person-level segments, defined by lifecycle stage and socioeconomic status, with Human Insights Data, that give research, customer analytics, media and AI one shared view of the consumer.

  • Customer profiling
  • Insights building
  • Media activation
  • Knowledge integration

geoTribes Postcode Profiler

 

See which geoTribes Segments are in your Postcode.

Select Country
 

Top geoTribes Segments

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geoTribes Intelligence

Simulate buyer decisions in your LLM.

An MCP connection that brings synthetic personas to your LLM, anchored in real-world geoTribes segments and grounded in human insights and first-party behavioural data.

  • Synthetic persona building
  • Buyer decision simulation
  • Brand and concept testing
  • Path-to-purchase analysis
geoTribes Intelligence — a woman carrying shopping bags in front of line charts

↳ 03/

Quick Append

Self-serve data enrichment.

Extends the scope of research and AI analytics with geoTribes & geoSmart Segments and Human Insights Data, appended directly to your survey and customer files or summarised in Database Profiling reports.

  • A holistic consumer view
  • Privacy-first design
  • Grounded AI analytics
  • Market opportunity sizing

↳ 04/

Living Insights

Enterprise data enrichment.

Add Human Insights to enterprise data: append geoTribes & geoSmart Segments and rich profiling dimensions to customer and audience databases, in batch via Web and SFTP, or in real time via API.

  • Whole-of-base enrichment
  • Profiling and segmentation
  • Analytics and modelling
  • Context for AI analytics
Living Insights

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Explorer

Expert Location Intelligence.

Plan like an expert: quantify market opportunities and create compelling narratives with confidence using advanced geo-analytics, inbuilt geoTribes & geoSmart Segments and powerful data capabilities.

  • Retail network optimisation
  • Forecasting new-store sales
  • Outdoor media planning
  • Target segment sizing
Explorer

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