Customer Analytics Based On Internal Data
Misses Half the Picture!

Complete the picture by enriching your internal data with geoTribes Segments
plus hundreds of Modeled Consumer Data Attributes based on survey
research projected using non-personal Synthetic Population Models
for absolute privacy confidence.

Build Deep Customer Understanding

Based on underlying needs and motivations.

Create Rich Visualizations

Using multi-dimensional external data.

Discover New Segments

By combining internal and external data.

Model Behavioural Drivers

Add context and motivational insights.

Benchmark Performance

Compare to market using multiple dimensions.

Improve Audience Selection

Model lookalikes & select external segments.

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geoTribes Database Appending achieves higher accuracy than regular geodemographic
systems, because it combines Census Geography with Dwelling Type + Age + Gender to
create over 3M+ unique levels in Australia.

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Made from Synthetic Populations

The Synthetic Population Models underpinning geoTribes Consumer Data accurately represent the total household and person populations of each country, with many millions of georeferenced individual synthetic records and deep sociodemographic profiling. They are further enriched with insights from Government Microdata and Market Research Surveys.

Accurate Data Estimates

Small synthetic cohorts enhanced with machine learning models give substantially more accurate estimates than geodemographic schemes.

Precise Matching

Combining detailed postal and census geographies with age and gender allows fine-grained matching of databases with high precision.

Absolute Privacy

Made from cohorts of synthetic people so the data can be used with absolute privacy confidence.

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Our geoTribes Cloud Services; Quick Append, Living Insights and Explorer plus our distribution affiliates, deploy our consumer data everywhere it's needed, to support a broad range of use cases.

Explore geoTribes Consumer Data

See how the data varies across Age and Gender for any address in Australia and the USA. For New Zealand, United Kingdom, and Canada, you can see our geoTribes Segment information.

The demo retrieves data from the geoTribes Living Insights API and simulates a data enhancement use case.

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