Brilliantly simple segmentation.
geoTribes is the class leading segmentation and knowledge integration solution for marketers and media owners who collect address and age data.
geoTribes is the only geodemographic scheme that uses age in its fitment to produce person-level archetypes. These are the key to geoTribes' deeper psychological profiling and lifecycle stage sensitivity.
geoTribes is the preferred segmentation solution for ambitious challenger brands that are committed to growth through a deeper understanding of their audiences.
Media owners enhance monetization by using geoTribes segments to give a deeper understanding of their audiences' needs and motivations.
Planners and marketers use geoTribes segments to build more effective audience-driven strategies by integrating local area marketing with media planning, market research and database profiling through an underlying needs framework.
geoTribes segmentation is available in Australia, Canada, New Zealand, UK & USA.
Local Area Marketing